Hello, I’m Brian Paik

I’m a creative leader who sees the big picture and connects the dots.

Over the past 17 years, I've led brand storytelling, creative direction, and design strategy in cross-functional teams across automotive, consumer products, agency, and startup environments, creating campaigns and narratives that people connect with. Most recently, I led creative strategy from zero-to-one at a disruptive EV startup, driving over 100,000 reservations within two weeks of reveal.

Currently based in Los Angeles, I love a great coffee, inspiring food, a morning run, photography, music, and all things transportation.